Vol. 2.2.1
The Local Marketing Report

Your Questions About Marketing News

by Local Marketing Reporter on May 17, 2012


James asks…

Good resources to stay on top of advertising/marketing news?

I’m looking for any good print or online resources for current and up-to-date mareketing and advertising news. Sources that could provide updates on what agencies have gained/lost business, announcements for larger corporations, companies marketing objectives.

Sites like Ad Age and Mediaweek are pretty obvious and I subscribe to Media Buyer/Planner daily. Does anyone else have any good resources?

Local Marketing Reporter answers:

Http://www.adweek.com/aw/index.jsp and http://www.adage.com are excellent resources for news and trends in advertising. I also frequent http://www.marketingsherpa.com

Hope these links help.

Sandra asks…

how would I go about finding information on international marketing and advertising news and information for?

how would I go about finding information on international marketing and advertising news and information for MICROSOFT CORPORATION? I’m doing it for a competitive analysis for my marketing class.

Local Marketing Reporter answers:

Why dont you search Google News for “microsoft corporation”, then subscribe to the RSS feed of the page, so that you can keep up to date with any news google finds about them. You can also setup a Google alert for the company, so that each time Google finds a page relevant to your phrase, you can get an email notifying you of each url.

Mark asks…

What are the best sites for getting to know online media / marketing news, tips, etc.?

Local Marketing Reporter answers:

Use www.about.com then search for marketing

Paul asks…

Does anyone know about very useful news source website for European Online marketing?

I’m looking for websites that give you very insightful reviews on internet/digital/online marketing in Europe, especially in the field of SEO, Lead Generation and so on. Thanks.

Local Marketing Reporter answers:

I would suggest the following websites:

Problogger.net
Copyblogger.com
thetrafficblogger.com

Donna asks…

Marketing news events articles?

Hi Im looking for some reliable and good quality website containing marketing articles on news or events. Will pick best answer :)

Local Marketing Reporter answers:

Hi

“about.com” is an excellent source of information via articles submitted by over 750 experts. I’m not sure whether you want to use the articles or just reference them so…

Another good source for how-to articles is www.ehow.com.

Www.ezinearticles.com accepts and provides online articles.

Those are just a few that come to mind first.

Www.publicityinsider.com has great information on writing, submitting and publishing PR-related articles and press releases.

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Your Questions About Marketing Report Definition

by Local Marketing Reporter on May 17, 2012


Susan asks…

Are you aware that even if Obama gives up on the public option it may not matter?

Quotes of the Day:

“You could theoretically design a co-op plan that had the same attributes as a public plan.” — Kathleen Sebelius, Secretary of Health and Human Services

“Well, I think in theory you can imagine a co-operative meeting that definition.” — President Barack Obama

Subject: Beware the surrender on the so-called “public option”

The Big Government health care bill doesn’t have the votes in the Senate and it’s taking a beating in public opinion. The latest Rasmussen Report shows that 54% of Americans now think passing no health care reform at all is better than passing the current plan.

The President and Congressional leaders have responded by appearing to surrender.

President Obama claims the so-called “public option” (tax funded health insurance) isn’t crucial. They would settle for something called a co-op instead.

Beware of politicians appearing to surrender. They’re almost always “Greeks bearing gifts.” The co-op alternative to the “public option” is a Trojan Horse.

Michael F. Cannon sums it up perfectly:

“On a practical level, it makes no difference whether a new program adopts a “co-operative” model or any other. The government possesses so many tools for subsidizing its own program and increasing costs for private insurers, and has such a long history of subsidizing and protecting favored enterprises, that unfair advantages are inevitable.”

So let’s update the formula we’ve been using to describe where all this will lead . . .

Co-op = public option = single-payer, tax-funded health care = health care decisions made by bureaucrats = no consumer choice or free market competition = declining health care.

We also want to repeat our warning . . .

It will take years for the public option/co-op to bring about a politically controlled single payer system, but it will happen, as surely as night follows day.

It’s also crucial to understand that . . .

* The small amount of consumer choice and free market competition that still exists in America is what drives improved health care not only for YOU, but for the whole world.

* The more socialist systems that exist elsewhere are fundamentally dependent on the INNOVATIONS created by the small remaining sliver of American free market health care.

American health care is the proverbial goose that lays the golden egg. Kill that goose and the whole world will suffer.

We must not be fooled by the politicians’ Trojan Horse surrender. We must only accept unconditional surrender. We must demand that . . .

* Every aspect of the Big Government health care bill be defeated
* Concrete steps must be taken to restore consumer choice and free market competition (including, but not limited to, an expansion of Health Savings Accounts and an end to government mandates that drive up the price of health insurance).

Please use DownsizeDC.org’s Educate the Powerful System (sm) to tell your Congressional employees what you want.

Use your personal comments to say that the co-op plan is just as bad as the public option, and must be rejected.

To stay on pace to exceed the 50,802 messages Downsizers sent to Congress last month we must send 2,694 messages today.

Thank you for being a part of the growing Downsize DC Army. To see how fast YOUR ARMY is growing, please check out the Keeping Score Report below my signature.

Jim Babka
President
DownsizeDC.org, Inc.

Local Marketing Reporter answers:

Yes I do and as a member of the mob, and Libertarian party I want to see 0bamacare defeated thanks for sharing

James asks…

Global Warming/Climate Change supporters, how can you say the IPCC is non bias?

If you goto the IPCC website they tell you how their process works. Most of you must not see this because your to caught up in reading new science magazine propaganda. Their process is that the GOVERNMENTS and ORGANIZATIONS HAND PICK THE SO CALLED EXPERTS.(all gov.+organizations involved are rothschild world bank+IMF controlled and funded via the money scam, to understand the money scam goto www.davidicke.com, click archives, click money scam or simply use common sense.) There are a total of around 2500 experts involved in the review process, the IPCC itself from there chooses the authors for the report. It then goes through 3 drafts and is reviewed by the governments and organizations before they publish the report. Since the governments and organizations who are trying to fear the public into accepting a carbon economy, how is that process non bias? Infact their entire process does nothing but mirror the definition of biased. About 95% of all climate scientist and geologist do believe the humans are causing climate change, the question is HOW MUCH? The IPCC is a hitler style political machine trying to hand pick “experts” who are willing to sing from the song sheet. Then to create the illusion that its not bias they go and hand pick “experts” like wm briggs or that lizdan guy that @maxx talks about(personally i think that guy is paid the other way) to express non consensus views, but only a few of those. Of the 2500 or so that review they make sure they hand pick a good 90% are song sheet repeaters that are heavily job dependent on AGW being extreme and real. Of course they will show worst case scenerio data otherwise they will not have a job in the future. There are countless scientist, scientific institutes, and universitys that have written formal letters to the IPCC saying that their “chosen process” is bunk and beyond bias, you canfind them on the web simply typing IPCC review process. Panchauri is invested in the carbon market BIG TIME LOOK IT UP.

Local Marketing Reporter answers:

“The field of climate science appeared to me as being very dogmatic right from the start, at least concerning the fundamentals. In no time flat, the motto became: “the science is settled”.”
Professor Werner Weber of the Technical University of Dortmund

Helen asks…

How many people still think the recession is happening?

The technical, economic definition of the recession is when the Gross Domestic Product goes down for two straight quarters. It has been going up three quarters in a row. Also, the DOW has gone up 3000 points, to a high not seen since August 2008. Stores are reporting the strongest sales in TEN YEARS! The jobs market has been showing signs of cooling down, since dozens of thousands of private sector jobs were created last month, and unemployment should go down. Who can still doubt the recovery?
http://www.google.com/finance?client=ob&q=INDEXDJX:DJI (up roughly 3000 points)

http://www.bea.gov/newsreleases/national/gdp/gdpnewsrelease.htm

this report says it went up Q4 of 2009 and Q1 of 2010. I cant find a report about Q3 of 2009.

Local Marketing Reporter answers:

Http://www.google.com/imglanding?q=graph%20unemployment%20stimulus&imgurl=http://www.istockanalyst.com/images/articles/stimulus-vs-unemployment-may-corrected.gif2009642442.jpg&imgrefurl=http://www.istockanalyst.com/article/viewarticle/articleid/3263358&usg=__L-3ETtX8_LIUQmUsGYX2InQvm4I=&h=506&w=829&sz=54&hl=en&um=1&itbs=1&tbnid=uwu7nX4Sun3F-M:&tbnh=88&tbnw=144&prev=/images%3Fq%3Dgraph%2Bunemployment%2Bstimulus%26um%3D1%26hl%3Den%26safe%3Doff%26sa%3DN%26tbs%3Disch:1&um=1&safe=off&sa=N&tbs=isch:1&start=0#tbnid=2z-Gw7br67YBoM&start=10

William asks…

Do you think McCain’s constant attacks against Obama are making him look like an angry cranky liar?

McCain said Obama would raise taxes of 23 million “small business owners”.

===========

Who qualifies as a “small business owner”? Anybody who’s reported as little as $1000 in business reciepts. By that definition, McCain and Obama are small business owners from the income they made from their book. Anybody who made a small profit from the stock market, is also a “small business owner.”

Of those 23 to 26 million, more than 20 million are “nonemployer firms” who have no workers. Of the remaining 3 to 6 million, only 663,608 would have their taxes raised under Obama. The rest would have their (((TAXES CUT))) under Obama because they make less than $250,000.

BUSH pulled a similar (((LIE))) against John Kerry in 2004, except Bush used 900,000 (also debunked) instead of McCain’s 23 million number.
http://www.factcheck.org/elections-2008/mccains_small-business_bunk.html

Local Marketing Reporter answers:

I actually think McCain has taken it pretty easy on Obama.

There’s a whole lot of negative stuff about Obama that McCain is being pretty civil on, and compared to prior elections, I’d say both sides are keeping it fairly clean.

As far as taxes go, I suspect both will raise taxes on the majority of Americans, but I think it will be worse under Obama.

Obama’s annual budget proposal calls for spending about $220 BILLION MORE THAN BUSH. McCain’s proposal, by contrast, only calls for spending about 7 Billion more.

Now in my book, we should spending a whole lot less than Bush, but at least McCain is not wanting to spend us out of house and home the way Obama is. There is no way for Obama to spend that kind of money and not bankrupt us by cutting taxes. Simple math; that doesn’t add up.

Even if Obama does manage some tax cuts, he’ll have to significantly increase taxes on business, forcing some to take their production to other countries, causing some to simply fail, and the remaining ones will simply increase the cost to the consumer. Net result=higher unemployment and less money in your pocket since the cost of living will be higher. Even if you qualify for a tax break, technically, you will still end up with less, only the naive will blame it on big business rather than on Obama where the blame will truly lie.

Mary asks…

Recession 2007 ???

I have written about the great imbalances of the US economy. Yet in all of my previous articles on the subject I have been unable to pinpoint when these imbalances will result in a bust.

One can never be completely sure of the future, of course, as one does not have full information about all factors shaping future events. Thus, it is possible that this prediction will go wrong if the US experiences some future positive shock, such as for example a significant decline in oil prices. Australia seemed poised for a recession in 2005 after its housing market busted, but this was averted as the prices of Australia’s commodity exports soared because of increased demand from China.

However, barring such an unexpected positive shock, it seems increasingly clear that we will see a US recession this year. The main reason for this is that the housing bubble that fueled the recovery of the last few years has essentially burst.

While mortgage debt continues to climb, albeit at a slower rate than before, and while housing prices have flattened rather than declined so far, other housing market indicators point to a housing recession. New home sales have reached multi-year lows and the inventory of unsold homes reached multi-year highs. Meanwhile, residential investment has declined significantly from its peak in late 2005. From 6.3% of GDP in the third quarter of 2005 to 5.3% in the fourth quarter of 2006. However, that is still above the 4% average of the 1980s and 1990s, and also significantly above the 3.3–3.4% level of the recessions of 1982 and 1991.[1]
So far, the economy has seemingly handled this fairly well and experienced what one might call a “soft landing,” with growth being slow but still well above zero. Yet there are increasing signs that the worst is yet to come. Much of the housing bubble was financed by so-called subprime mortgages, mortgages to people with a low credit rating. Subprime mortgages were encouraged greatly by the government, with the Federal Reserve providing a cheap source of credit and with Bush encouraging it as part of the “ownership society” that he envisioned. But after the Fed was forced to raise interest rates again, and as the introductory teaser offers expired, the cost of borrowing for the subprime borrowers increased sharply. And as subprime lenders almost by definition have weak personal finances, many have proven unable to handle that.
And so we now see how the default rate has increased sharply. This will mean two things: first, new subprime loans will decline sharply. So far this year, subprime loans have declined 37% from last year.[2]
This will not only mean lower demand for new houses, but also increased supply as an increasing number of subprime borrowers are forced to leave their homes. This fact, as well as the fact that construction spending is still at historically high levels means that it is likely to decline a lot more. And if this causes outright decline in housing prices, it will have a very adverse effect on consumer spending. The household savings rate was -1.2% in January and February.[3] Meanwhile, despite record high asset valuation, the household debt to asset ratio reached record levels last year, as did the mortgage debt to housing value which hit a record high of 47% in the fourth quarter of 2006.[4] Looking beyond the aggregate number, you can see that 27% of all homeowners have less than 20% equity (more than 80% mortgage debt) in their homes and 16% have less than 10% equity, making them highly vulnerable to a fall in prices.[5]
All of this implies that the current spending pattern is dependent upon a continued rapid increase in asset prices, from levels which are historically already extremely high. Household real estate values, which in my first article on the subject I reported to be 184% of disposable income, up from the historic range of 135% to 150%, had in the fourth quarter of 2006 risen to 213% of disposable income. Meaning that there is certainly a high risk of falling prices — which, given the negative savings rate and the record high level of household debt, would imply that consumer spending will have to fall.
With residential investments likely to continue to fall and with consumer spending likely to be weak as well, the one thing that could save the US economy would be business investments. Business investments are still at a relatively moderate level, and in relation to corporate profits they are in fact historically low.
However, there are signs that corporate profits have peaked. The increase in profits over the latest year has been concentrated in the financial sector and in foreign subsidiaries of US firms. In contrast, profits at domestic non-financial industries (the sector that invests) have started to decline: in seasonally adjusted terms, they were 2.5% lower in the fourth quarter of 2006 than in the first quarter.[6] And with profits showing signs of declining, it is perhaps less important that they are still at high levels in absolute terms, because what matters for business leaders is not so much current profits, but expected future profits — or to be more precise, if businesses think additional investments will generate even higher profits.

And with the pessimism generated by the decline in profits and the trouble in the housing market, an increasing number of business leaders seem to think that the days of high profits will be over soon. Business investments fell during the fourth quarter of 2006, and judging by the weak data for non-defense, non-aircraft durable goods orders,[7] the outlook for 2007 is not particularly good.

But what about the Federal Reserve? The Fed has always been “the knight in shining armor” always saving the day by cutting interest rates — and they will do so again. At least, that’s what many people on Wall Street seem to think. And of course, Ben Bernanke would certainly be willing to provide “liquidity” — with or without helicopters — if he thought a recession was coming.

However, the fact that commodity prices continue to soar and the dollar is falling means that Bernanke will have limited scope to cut interest rates, particularly in the aggressive way that Greenspan did after the tech stock bubble burst. With businesses being reluctant to invest, and with subprime mortgages discredited, one has to wonder: where is Bernanke going to create the next bubble, the one that will mask the hangover from the housing bubble in the same way that the housing bubble masked the hangover from the tech stock bubble?

Local Marketing Reporter answers:

Dang man! You make some really good points. It is scary. However with oil going down the tubes, technology and the development of alternative forms of energy come to mind. Most of our problems have come from money grubbing government and businesses all making the wrong decisions for the wrong reasons. JMHO

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Your Questions About Fast Food Places Near Me

May 16, 2012

Mark asks… Places to eat in Washington DC (on my own near Renaissance Mayflower Hotel)? Hi. I was wondering if anyone knew any good places to eat for someone that is on there own and near to the Renaissance Mayflower Hotel or any websites that could give me some ideas. Im not too fussed about [...]

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Your Questions About Local Marketing Authority

May 16, 2012

Mandy asks… General management case study-1? A handful of major players, compete head-to-head around the world in the chemical industry. These companies are Dow Chemical and Du Pont of the United States, Great Britain’s ICI, and the German trio of BASF, Hoechst AG, and Bayer. The barriers to the free flow of chemical products between [...]

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Your Questions About Google Scholar

May 16, 2012

Jenny asks… What are some good scholarly articles against affirmative action? I am doing a persuasive paper against affirmative action and having trouble finding articles. Does anyone know of useful ones that are also scholarly? Like ones of Galileo, google scholar, etc Local Marketing Reporter answers: Try Huntington, and Richard Rodriguez’s autobiography Hunger of Memory [...]

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Your Questions About 24 Hour Fast Food Near Me

May 16, 2012

Sandy asks… friends are telling me i need to go into hospital and mental help but i dont think i do!!!!!!? basically i eat 100 calories a day and fast for 24 hours i feel worthless and fat and feel like i dont deserve love. I also take pictures of my body for progress and [...]

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Your Questions About Places That Deliver Near Me

May 15, 2012

Donald asks… I’m looking to adopt a Maltese or Yorkie puppy…..does anyone know of any good places in NY? The thing is I’ve been looking all over online, and i only seem to find scams. Such as people saying that they are out of the country and that if we send them money they will [...]

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Your Questions About Free Local Marketing Ideas

May 15, 2012

Donald asks… How many people have lost their jobs to illegals? I finally figured it out. I kept hearing about all those jobs Americans just won’t do. We’re never really told what they are, but I guess we should be happy they’re getting done and stop complaining about all the negative aspects of having twenty [...]

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Your Questions About Google Chrome

May 15, 2012

Steven asks… Google chrome…………………………………………..? When i load yahoo on google chrome, it doesnt look right… It looks gray and the pics arent there. All I can see is a gray background and links. Local Marketing Reporter answers: Yea I have no Idea. LOL! George asks… My Google Chrome keeps crashing at start up how can [...]

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Your Questions About Family Practice Attorneys

May 15, 2012

Betty asks… Bio’s First 1 full week Vacation w/child – going against Guardian’s recommendation? My child has only spent 2 nights every other weekend with the bio father and the Guardian recommended that for this first 7 day vacation the child remain close to home. It doesn’t spell that out in our final order although [...]

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